The expense associated with originating mortgage loans has been escalating, with the current average cost approximating $11,600 per loan. A substantial component of this expense is attributed to Loan Officer Compensation (LO Comp), which typically constitutes 1% to 2% of the loan amount and represents nearly half of the total origination cost. This heightened compensation framework is primarily propelled by the considerable cost of lead acquisition, further aggravated by the lower conversion rate of leads.

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Tamir Poleg, chairman and CEO of The Real Brokerage, closed out the prepared remarks section of his firm’s first-quarter 2025 earnings call by addressing the “transformative technological era” the industry is currently operating in.

The catch was, listeners thought it was Poleg, but it wasn’t.

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Real estate valuations and data solutions company Clear Capital announced the launch of its data solutions business, PropertyNova, on Thursday.

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On this week’s episode of RealTrending, Tamir Poleg, CEO of The Real Brokerage, joins Tracey Velt to unpack how artificial intelligence (AI) is not just enhancing real estate — but redefining it.

Poleg explains how Real is embedding AI into the company’s core functions, using tools that handle thousands of agent inquiries daily and power automated broker reviews.

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AppraisalVision has restructured its platform into what it describes as the mortgage industry’s first fully autonomous appraisal execution system. This comes on the heels of a new partnership with Alpha7X, an artificial intelligence (AI) firm with a focus on automating mortgage operations.

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Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels.

The company claims the product is the mortgage industry’s first of its kind and allows lenders to process more applications, reduce fallout and capture more business.

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Artificial intelligence has moved from a buzzword to boardroom priority in lending. After years of hype and speculation, we’re finally seeing real transformation in how loans are processed, underwritten, and serviced. What’s most fascinating isn’t just the technology itself but the emerging pattern of success: the institutions making the greatest strides aren’t those attempting to replace human judgment with algorithms, but those finding the sweet spot where AI and expertise converge.

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