The Hispanic Organization of Mortgage Experts (HOME) on Tuesday announced the launch of La Reina, the first-ever shoe created for women in mortgage.
La Reina, which is Spanish for “the Queen,” was designed in partnership with AliveShoes and manufactured in Le Marche, Italy.
Why AI in mortgage lending needs a smarter narrative
There’s no denying it, artificial intelligence (AI) has stormed into the mortgage industry in a variety of formats helping brokers and lenders create efficiencies, save time, and close more deals. From ChatGPT-powered marketing assistants to chatbot-driven customer support, generative AI has been the center of the conversation. And for good reason: these generative AI tools save time, boost productivity, and give mortgage professionals quick wins.
As a real estate professional, it’s fair to say that you’ll have plenty of opinions regarding the properties you show buyers. Depending on your time in the industry, you may have seen hundreds, even thousands of listings at a wide variety of price points. Over time, you’ll cultivate a personal opinion about properties, sometimes within seconds of stepping over the threshold. But when should you share your opinion with a buyer? It’s not always appropriate to tell them what you think, but in other cases, sharing your thoughts is required by law. Here’s how to walk that line.
For supporters of the Clear Cooperation Policy (CCP), fair housing is one of the main arguments against further growth of private listings.
From eXp Realty CEO Leo Pareja, to NextHome CEO James Dwiggins, to Zillow’s chief industry development officer Errol Samuelson, the concept of withholding listings from the MLS is being framed as a “fair housing disaster.”
With the numbers showing a slight dip in commission percentages, one might assume the impact of the NAR settlement is minor. However, agents are discovering that the challenges are about more than just the amount of commission they are earning.
Digital earnest money solutions company Earnnest is the latest tool available to California Regional MLS (CRMLS) subscribers via the MLS’s REcore dashboard. The firms announced their strategic partnership late last month.
Beginning in June, CRMLS subscribers will have access to Earnnest at no cost, as it will be a core product within the REcore dashboard.
Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market.
The campaign, titled “Nearly Home,” incorporates sitcom-style ads that draw on real buyer experiences and attempt to ease the emotional toll of the homebuying process.
AppraisalVision has restructured its platform into what it describes as the mortgage industry’s first fully autonomous appraisal execution system. This comes on the heels of a new partnership with Alpha7X, an artificial intelligence (AI) firm with a focus on automating mortgage operations.
Compass Real Estate has launched a new business unit aimed at catering to ultra-high-net-worth clients and family offices.
The new division — called Compass Family Office — is led by Agent Cindy Scholz and will focus on providing strategic, long-term real estate services to individuals and entities managing significant wealth.
San Francisco-based home equity solutions provider Unison announced Monday that it’s lowering the annual percentage rate (APR) on its Equity Sharing Home Loan, an alternative funding vehicle aimed at helping U.S. homeowners tap into record levels of equity.
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