Wayne Stanley, founder and CEO of Indiana-based real estate marketing firm Bowe Digital, died on May 1, the company announced. He was 38.

Stanley, who built Bowe Digital from the ground up in his hometown of Kokomo, Indiana, was widely regarded not only as a marketing innovator but also as a mentor and friend.

His sudden passing has left a deep void in his professional and personal circles.

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Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market.

The campaign, titled “Nearly Home,” incorporates sitcom-style ads that draw on real buyer experiences and attempt to ease the emotional toll of the homebuying process.

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