The heated debate around the Clear Cooperation Policy (CCP) has roiled the real estate brokerage space as a result of fierce pushback on the rule from Compass.

But company CEO Robert Reffkin has a question amid what he characterized as “negative narratives and scare tactics.” What’s the downside for a home seller of Compass’s “three-phase marketing” strategy?

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As Compass looks to grow its private exclusive inventory, the firm is going retro.

Prior to the advent of the internet, the physical MLS book of homes listed for sale was kept in a brokerage’s office. Consumers could come into the office to look at the properties that were on the market in a given MLS territory. 

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