Reba McEntire joins Realtor.com marketing campaign targeting struggling homebuyers
Realtor.com has launched a new national advertising campaign featuring country music artist and actress Reba McEntire as the company aims to offer reassurance to prospective homebuyers who are navigating a historically difficult real estate market.
The campaign, titled “Nearly Home,” incorporates sitcom-style ads that draw on real buyer experiences and attempt to ease the emotional toll of the homebuying process.
