When industry experts think about what could lead to a significant departure of loan officers and real estate agents, two main things come to mind:  AI and market conditions. Although AI and market conditions will have some level of impact, a much bigger game-changer is coming to the industry. It is the rise of the educated homebuyer, which is now in its infancy but will become the new norm within the next ten years.  

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Roughly two weeks after HomeServices of America announced that Chris Kelly was taking over as CEO from Gino Blefari, the firm is back with more C-suite changes.

On Thursday, the firm announced the appointment of Alex Seavall to chief financial and operations officer, along with the appointment of Candace Adams as executive vice president of HomeServices of America, the role vacated by Kelly.

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The real estate industry and The New York Times have not been on good terms for a while now. Although the mutual disdain began with the Times’ 2023 expose of alleged widespread sexual harassment and a “culture of fear” at the National Association of Realtors (NAR), things really began to heat up with the Times’ coverage of the commission lawsuits.

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You’ve set an appointment with a new potential buyer client – congrats! But, now what? Successful agents send a real estate buyer questionnaire to all buyer leads. This will not only save you time in the future, but it will also position you as a professional. Since you’ll be guiding them through the homebuying process, using a buyer questionnaire starts the client relationship off on the right foot.

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